The "Stay Human" series arises in a context that seeks to train competent professionals and committed individuals with solid values. In collaboration with the Mashumano Foundation, Universidad Europea aims to inspire students through talks led by prominent figures who will share their models of values-based leadership.

In collaboration with @sisualstudio, we were tasked with designing visual materials that reflect this goal. The idea was for students to feel connected to the journey of human leaders and see these talks as a starting point. The project has a visual identity that communicates the importance and relevance of the talks, using the human factor as a call to action, as well as the university's commitment to training future leaders with values.