Kate Somerville is renowned for having transformed the skin of dozens of celebrities, male and female—a record which has earned her the title “guru of glow.”

• For Instagram Stories.

• Message - ‘Modern Application for the Modern Beauty’

• Premium, Beauty, Modern tone.

My job was to create some super up-market content with a youthful, luxurious flair to promote their products. I had to call out all product benefits through a before-and-after approach. I also had to lean into the application of the product and how it looks. I focus on the Peptide Complex & Ceramides product. Their shape, design, and the fact there are many ways to protect your skin. I had to create a looping gif with a single clip from the TVC to highlight a particular moment. I had to make sure the offer was up-front and the main focus.