Modelo is a beer brand that celebrates the spirit of fighting for what matters. They partnered with the Brooklyn Nets and the artist Timothy Goodman to create a unique campaign called Power To The People. The campaign allowed fans to win a custom-designed hoop by Goodman, inspired by the Brooklyn culture and community.

• For Instagram.

• Message - Power To The People, celebrate with Modelo and the Brooklyn Nets.

• Fun, engaging, and up-market.

As a motion graphics designer, I created motion graphics showcasing the campaign and the collaboration. I had to capture the essence of the brand, the team, and the artist in a visually appealing and exciting way. I used bold and vibrant graphics to highlight the hoop design, the contest details, and the tagline. I also added some sound effects and music to enhance the mood and energy of the videos.