Buying a car is a big deal, and everyone wants to ensure they get it for a great price. Carwow is the car comparison site that does just that! Choose your perfect car, compare offers from local and national dealers, and buy at a price that’s right for you.

• For Youtube & Facebook.

• Message - “The smarter way to buy your new car”.

• Personable, Informative, and Engaging tone.

This brief is split into 3 parts to cover each part of the targeting funnel; awareness, consideration, and action. For the first video, I demonstrated the steps to buy a car through Carwow while visually explaining the process. It was essential to reflect that the step-by-step was dynamic and straightforward.

For the second video, I highlighted Carwow's benefits as a leading car-buying and selling company. Through graphics, movement, and music, I was able to create a fun and dynamic composition. For the third video, I had to create a loop-style video that would allow it to play uninterrupted. The secret is to ensure that the first frame matches the last frame of the video.