Match Masters is a match-three-inspired game that allows you to play against other players online. This brings a whole new level of gameplay to this genre, and you will find yourself battling your friends or random players from all over the world for hours on end, as the multiplayer gameplay is delightful.

• For Facebook & Instagram Stories.

• Upbeat, fun, challenging tone.

Like most mobile app content on social, the content aims to drive users to download the game and get playing. I came up with two distinctive routes that build intrigue and get people clicking.

For the first video, I had to communicate how the game works, from when you open the app to being paired with an opponent, to the battle, and to the final win. For the second video, I focused on the key feature of the game: player v player. I had to highlight the fun side of playing vs friends and people from all over the world. This is what makes Match Masters unique.