Pedigree Petfoods is a subsidiary of the American group Mars, Incorporated, specializing in pet food, with factories in England at Melton Mowbray and Birstall, Leeds, and offices at McLean, Virginia.

• For Youtube & Instagram.

• Message - ‘Who is a good boy?’

• Fun, funky and playful tone.

My task was transforming static elements into videos perfect for social, inspiring people to buy sticks and slices for their beloved doggy friends. I had to create animations to allow the organic insertion of graphic elements within an audiovisual composition.

As a complement, sound effects are added to connect with the user in more senses. In a straightforward but fun way, we invite the user to participate in a question-and-answer game that will be rewarded with the dream of your doggy friend.