TikTok is a short-form video hosting service owned by Chinese company ByteDance. It hosts a variety of short-form user videos from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.

This brief is split into three parts to cover each part of the targeting funnel; awareness, consideration, and action. I had to keep my videos consistent, using the same animation style, transitions, and text/visual layout. The goal was to showcase the assets differently but feel like one package.